Kien Lai

Phone: (714) 232-6129
E-mail: kien64@gmail.com
Location: Orange County, California

Overview

Highlighting experience in web design, graphic design and search engine optimization.

Overview

Outline of work history, education and skill set in digital media.

Portfolio

Web Design

Summary
Showcase of talent in web design through layout, user experience and mobile design.

Sound Stand


Growth


Best Buy


Walmart


Graphic Design

Summary
Example of skills in Photoshop, understanding of composition and attention to detail.

Goal

Create a beautiful marquee banner using nine stock images.


Results

Finished marquee banner with lighting, texture and touch-ups.


Search Engine Optimization

Summary
VIZIO enters 4K TV market with the all-new premium P-Series line of Ultra HD TVs.

Goal

Organically rank VIZIO.com 4K TV store web pages on search engines with a strong focus on Google.

Objective

Conduct research and competitive analysis to determine keywords to target and impliment based on findings through on-page search engine optimizations.

Tactics

Isolate and analyze top ranking pages across search engines and compare with keyword research to validate data.

Results

Organically ranked on the first page of Google for the keywords:
70" 4k tv

Significance

This achievement demonstrates the level of expertise in SEO because targeting the selected competitive keywords places VIZIO.com store web pages directly up against three much larger competitors:

  • Brands (Samsang, Sony and LG)
  • Online retailers (amazon, Walmart)
  • Technology blogs (cNet, engadget)

Résumé

Phone: (714) 232-6129
E-mail: kien64@gmail.com
Location: Orange County, California

Employment History

VIZIO

Company
VIZIO
Title
Webmaster and SEO Specialist
Employment
2 / 2012 - Present
Field
Consumer Electronics

Responsibilities

Solely responsible for designing, creating, coding, optimizing and managing all of VIZIO.com store and support product pages for the United States, Canada and Mexico.

From concept to completion I design, code and maintain all VIZIO.com store product pages - managing over 800 web pages with over 120 built in 2014 alone.

Collaborate with various departments including product marketing, graphic design, customer support, IT, legal, and outside agencies in completing digital projects.

Design VIZIO brand store pages, enhanced content and marquee banners for online retailers including Amazon, Best Buy, Costco, Target, Sams Club and Walmart.

Search engine optimization for VIZIO.com through keyword research and competitive analysis for national terms and applying on-page optimizations using industry best practices.

Plastic Surgery Studios

Company
Plastic Surgery Studios
Title
Search Engine Marketing Analyst
Employment
8 / 2010 – 2 / 2012
Field
Digital Agency

Responsibilities

Perform audits on client websites to ensure compliance with Google webmaster guidelines. In addition, client products and services are optimized for consideration in organic search results on search engines like Google.

Search engine optimization through keyword research and competitive analysis for local and national terms and applying on-page optimizations using industry best practices.

Advise in-house designers, writers and backend developers from inception to completion client website structure, page layout, and topography in accordance with Google guidelines.

Link building through submissions, citations, press releases and unconventional methods in aquiring links for search engine optimization.

ADS Technologies

Company
ADS Technologies
Title
Technical Support Manager
Employment
9 / 2003 – 1 / 2007
Field
Consumer Electronics

Responsibilities

Oversee the Customer Support department (domestic and international) with eighteen customer support representatives under my supervision in supporting the United States and European markets.

Hire, train and mentor customer support representatives for domestic and international markets in helping customers with product inquiries by phone and email.

Collaborate with product managers, marketing and sales teams in supporting retail channels and end-users from out of the box experience to product setup documentation.

Identify and document patterns in employee and customer feedback and taking action to address concerns or provide recommendations to management.

Education and Skills
Bachelors of Science

California State Polytechnic University, Pomona
Attendance: 1999 - 2003
Major: Business Administration
Concentration: Marketing
Emphasis: Promotions

Digital Background
  • Knowledgeable with HTML and CSS
  • Understanding of jQuery and JavaScript
  • Knowledgeable in web design for desktop and mobile devices
  • Versed in responsive design and cross browser compatibility
  • Knowledgeable with user interface and user experience principles
  • Understanding of web terminology and usage in developing a website
  • Advanced in Search Engine Optimization (SEO) and best practices
  • Experienced with Adobe Photoshop, Illustrator and Dreamweaver
  • Proficient with Windows PC and Microsoft Office